Brad King talks about X2O BLAST

Read an interview with top Nutritional Researcher, bestselling Author and Fitness Expert, Brad King and Xooma’s hot new product, X2O Blast.

Taken from http://www.x2oproducts.com/health.htm

XOOMA: Why did you work with Xooma to create X2O Blast and why is it so unique in today’s marketplace?

BK: After being approached by Ron Howell (CEO of Xooma) to look over and reformulate the existing Health Thru Nutrition product line, I became interested in a water sweetening project that Xooma was already looking into. Unfortunately at the time, the sweetening agent Xooma was looking at was not nearly healthy enough (in my opinion) to become a stand alone water sweetener. After bringing this to Xooma’s attention, the team agreed to allow me to head the development of this new project.

Taking this project on proved to be a lot more difficult than I would have ever believed due to the fact that there weren’t any 100% natural non-insulin spiking (zero glycemic/zero calorie) sweeteners available in the marketplace to date. Since I had had some experience in this area previously while working to create a 100% natural sweetening agent for my protein formula a few years earlier, I knew it could be done. After considerable time, energy and research, we were able to finally create the world’s first 100% natural zero glycemic/zero calorie water sweetener that not only provides unsurpassed quality of flavor, but also deliveres the antioxidant value found in approximately 10 servings of fruits and vegetables.

XOOMA: We’re hearing a lot more about “ORAC” values these days. What is ORAC and how does X2O Blast compare to other ORAC rated foods or beverages?

BK: ORAC stands for Oxygen Radical Absorption Capacity, which is really a reflection of how effective different foods or nutrients are at blocking or quenching free radical reactions. Free radicals are highly reactive (unstable) compounds that are byproducts of oxidative reactions in the body. Contrary to popular belief, the great majority of free radicals are created by our own metabolisms. High ORAC nutrients have the ability to slow and perhaps even reverse certain parameters of aging by offering antioxidant value that protects cell membranes, proteins, and even the blueprints (DNA) of our cells.

What makes X2O Blast so unique when compared to other ORAC foods is the fact that its key ingredient—coffee berry—far surpasses (in antioxidant potential) even the highest rated ORAC foods. In fact, coffee berry is so far superior in ORAC value than other high ORAC foods that it measures in at 625 times the ORAC value of blueberries (a well known high antioxidant food).

XOOMA: The ingredients in X2O Blast show different types of acids. What are they and do they cause the body to become acidic?

BK: The organic acids (citric, tartaric, fumaric) that comprise the X2O Blast are widely found in nature and are produced by the human body as part of the natural energy cycle (Krebs cycle). They are an integral part of the formula as they cut any aftertaste associated with the natural sweeteners and add an element of tartness (sourness) which brings out the full bouquet of the flavors. These organic acids have nothing to do with the potentially harmful phosphoric acids found in most soda beverages so they don’t contribute to the body’s acidity any more than an orange or lemon does. Most people blame the high acidity of soda pop on the carbonic acid from the dissolved CO2; however studies show that almost all the acidity of soda pop comes from the phosphoric acid.   

All of the organic acids in the X2O Blast also bring an anti-microbial and bactericidal effect to the formula, which is one of the major reasons they are added to natural fruit juices.  They are also important—especially Fumaric acid—to maintain overall product stability and flavor by working as anti-moisture agents.

XOOMA: Can X2O Blast be used with the Xtreme X2O sachets?

BK: The intention of X2O Blast is to be a stand alone 100% natural high-antioxidant water sweetener that can be added to ANY water beverage—with or without X2O. The main point is that the X2O Blast was never designed nor intended to add any alkalinity to water as it is ONLY a natural water sweetener with enhanced antioxidant value. The existing alkalinity potential of X2O will always be affected downwards when any natural acids (citric, tartaric, fumaric, etc.) are added to the water. This of course is a catch twenty-two situation, as people want more alkalinity with their water, yet many also want that water to taste like a commercial beverage.

It is important to maintain some point of separation between the two products, as they both provide their own unique health benefits. This does not mean that they cannot be taken together, just that one (X2O) is for enhancing the alkalinity of water and the other (X2O Blast) is for converting water into a great tasting high-antioxidant beverage without adding calories, spiking insulin or delivering artificial sweeteners, colors and/or flavors to the body.

XOOMA: Some people’s first comments after trying X2O Blast is they found the taste to be “odd” or “different” from anything else they ever had. However, many of those people now report that they are “addicted” to the taste. Why is that?

BK: The combination of natural sweeteners and organic acids took many months to perfect, but the effort was well worth the wait. In the beginning we were getting a constant aftertaste that never seemed to go away, however after testing hundreds of combinations, we finally came upon the perfect blend that was 100% natural and delivered a fantastic flavor with absolutely no aftertaste.

The end products have truly turned out to be flavors that need to be experienced to be believed. I think the so-called “addicted to the taste” comes from having a beverage that is really hydrating to the body (unlike soda pop) while delivering a highly desirable taste. Wouldn’t it be great if all cravings were as good for you!

XOOMA: As a fitness expert, do you recommend X2O Blast for adults or children who are trying to lose weight or get in shape?

BK: Absolutely. Water is an integral part of any fat loss program for many reasons, some of which include zero added calories, satiation (many health experts believe that as we age our brains lose their ability to differentiate between hunger and thirst), energy production (water is needed to generate ATP [energy] through hydrolysis) and proper tissue cleansing (fat cells hold onto numerous fat soluble toxins, which are released into general circulation with fat loss).

The beautiful part about X2O Blast is the fact that it allows people to actually enjoy the goodness of water with the taste of something that is usually less than beneficial to someone’s fat loss efforts (mostly due to added sweeteners [artificial and/or sucrose, glucose, fructose based] and phosphoric acid).


*This information contained in this publication is for educational purposes only.  The products mentioned here are not intended to diagnose, treat, cure or prevent any disease.